Dacia is an expert in sales, merchandising, business & development, go-to-market strategy, and has 15 years of experience working for Fortune 500 companies and small private start-up companies. She has proven results creating a strategies, implementing category and new product launches and re-launches.
Dacia started her career as a buyer at Walmart in Health and Beauty Aids and broadened her buying experience as a buyer for snacks, candy, and beverages at Sam’s Club. She started at DenovoBrands, LLC as Senior Director of Marketing and Sales and later was promoted to Senior Director of Sales and Marketing taking responsibility of the entire US Division. Under her leadership, she took an import company who only sold private label to Walmart and launched two outdoor brands, Kijaro and Equip, all while continuing growth of their private label business and earning distribution in retailers like Cabela’s, Dick’s Sporting Goods, Amazon, Wayfair and Academy.
Dacia is a subject matter expert on product and brand positioning with a unique ability to understand the path to success for both the retailer and supplier.