SuperZoo | August 14-16 | Las Vegas, NV
The SuperZoo 2024 pet show in Las Vegas showcased the latest innovations and trends in the pet industry, highlighting its continued growth and creativity. Held from August 16-18 at the Mandalay Bay Convention Center, the event attracted thousands of pet professionals and featured over 1,100 new products in its New Product Showcase.
Key trends at the show included multifunctional pet products, such as Petcurean’s Go! Solutions line of dog foods designed for weight management and digestive health, and the rise of goat milk as a popular ingredient in pet nutrition. Companies like Boss Nation, with their Goat Milk Powder ProBlend, were at the forefront of this trend.
Innovative products stood out, with Woof’s Pupsicle—a combination toy and treat—winning the Judges Award for Best Overall New Product. Other notable winners included TMC’s Kreisel Jellyfish Aquarium and Choolip’s Berry Good Milk for cats.
The show wasn’t just about products; it offered extensive educational sessions, networking opportunities, and competitions for emerging pet care businesses. Events like the SUPERZOO Beach Party and the Young Pet Professionals Mixer provided a platform for industry professionals to connect and collaborate.
Overall, SuperZoo 2024 offered a glimpse into future trends and products shaping the market.
