Prior to GrowthWise, Nation owned her own firm providing marketing and customer experience expertise to clients as diverse as casinos, advertising agencies and start-ups.
She has over 30 years of client and agency leadership in retail (Sam’s Club, American Signature Furniture), CPG (Frito-Lay, Pepsi, Fetzer), QSR (McDonald’s, Burger King), and gaming/entertainment (Caesars Entertainment, Pearl River Resorts).
Her breadth of category experience is matched by her depth of knowledge in various marketing disciplines, including: brand architecture and management, media management, promotions, CRM, account specific marketing, special events, PR and social media. Underpinning all of this experience is a deep belief in creating holistic, differentiated customer experiences.
Throughout her career, she has a proven track record of growing revenues, profits and most importantly, talent.