Key Takeaways from Expo West 2024

The overwhelming consensus among participants was one of sheer awe and excitement, marking a resurgence of energy and enthusiasm not felt since before the pandemic. Amidst the bustling crowd, brands clamored for visibility, with many eyeing potential investments from venture capitalists. However, amidst this competitive landscape, a clear trend emerged: a shift towards meals over snacking, signaling a notable change in consumer preferences.

Diversity and inclusivity were on full display, with a prominent presence of women-focused booths, solutions, and leadership roles. Additionally, international exploration permeated every category, with Asian influences emerging as a dominant trend, even in products made in the USA.

One particularly striking observation was the prevalence of certifications as a tool for rebuilding consumer trust. However, navigating the complexities of policies, education, and consumer knowledge proved to be a challenge, highlighting the importance of striking a balance between transparency and accessibility.

Moreover, science took center stage at Expo West 2024, manifesting in various forms—from innovative ingredients to cutting-edge food preparation techniques and logistical solutions. This pervasive integration of science underscored the industry’s commitment to innovation and advancement.