Our Clients' Results
Growth Strategy & Business Development
Boxed.com is an American online and mobile membership-free wholesale retailer that offers direct delivery of bulk-sized packages via the Boxed app or the website. Boxed product offering has been compared to that of Costco.
As an emerging mobile wholesale club, Boxed was purchasing the majority of its inventory through 3rd party sources which created margin pressure.
Growthwise Group Solution
Leveraged our breadth and depth of CPG and private label supplier knowledge to help Boxed create direct-to-manufacturer relationships. We also:
- Provided guidance on assortment strategy
- Assisted in the development of a private brands strategy and helped establish
strategic relationships with private brand co-packer
- Resulted in solid margin expansion and strong growth in the Prince and Spring (Private Brand) portfolio
- Forged direct-to-supplier relationships with multiple category leaders
Marketing & the Customer Journey
Harrah’s Casinos are part of Caesars Entertainment, the world’s most geographically diversified casino-entertainment company. The company is focused on building loyalty and value with its guests through a unique combination of great service, excellent products and technological leadership.
Undifferentiated casino brand experience was negatively impacting brand health, revenues and customer advocacy.
Create a customer journey to better understand consumers perceptions across all touchpoints, including pre-purchase to post-purchase. This included developing:
- Category segmentation study
- Brand architecture
- Customer experience guidelines (CEG) for all touchpoints
- Advertising based on above tested higher than any other in category history
- Reversed declining brand health
- Improved NPS (net promoter score) by double digits in 12 months
- Provided roadmap for a holistic brand experience for every employee at all Harrah’s properties
Product Sales & Optimization
BFY Brands is a global, diversified, better-for-you snack innovator directly addressing the growing consumer trends toward healthier living and eating.
BFY came to us looking for Sam’s Club distribution of their higher protein, lower calorie, better-for-you snacks.
Led product and packaging strategy to ensure that client’s product appeal to Sam’s Club unique wholesale club model and their Members.
- Sam’s Club test in 2017 resulted in item being added to active status in 150 clubs
- Exceeded sales target by achieving 98% sell-through
Sales / Merchandising Strategy & Support
Crider Foods is a Marketer and Processor of shelf stable and fully cooked products for customers around the globe: the market leader in canned chicken as well as a major producer of canned turkey, ham, pork, and beef.
The largest privately-held canned chicken and pork companies in the US; Crider Foods was unable to gain traction at the world’s largest retailer, Walmart. They were also seeking additional retailer distribution to drive growth.
Leveraging our unique depth of retail expertise, we drove client strategy for how to adjust their approach and sell story to fit Walmart, Sam’s Club and Boxed.
- Grew overall Crider business by 24,000% (no, that’s not a typo!) in 2017
- Walmart.com awarded Crider Foods their private label canned chicken business
- 100% Sam’s Club distribution between pulled pork and canned chicken
- Gained distribution at Walmart of canned chicken
- Expanded business into the home meal replacement category
Digital Retail & Commerce
Sam’s Club, Inc. is an American chain of membership-only retail warehouse clubs owned and operated by Walmart Inc., founded in 1983 and named after Walmart founder Sam Walton. As of 2012, Sam’s Club chain serves 47 million U.S. members and is the 8th largest U.S. retailer.
Sam’s Club needed a compelling and streamlined digital path to membership to address the growing gap in Members joining and renewing at the club.
A direct-response landing page for all member types, no matter if they were renewing or joining Sam’s Club for the first time, to access and receive Sam’s Club compelling offers to join or renew through digital, allowing them to claim the offer in-club or online.
- Drove the highest membership growth in five years
- Drove over 200% increase in Membership revenue
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