Sam's Club - Digital Retail & Commerce
Sam's Club
Digital Retail & Commerce
Sam’s Club, Inc. is a membership-only retail warehouse club chain in the United States. It was founded in 1983 and named after Walmart’s founder, Sam Walton. With 47 million members as of 2022, it is the 8th largest retailer in the United States and is owned and operated by Walmart Inc.
Growth Challenge
To bridge the gap in membership growth at Sam’s Club, there was a need for a smooth and compelling digital path that would attract and retain members efficiently.
Growthwise Group Solution
A direct-response landing page for all member types, whether they were renewing or joining Sam’s Club for the first time, to access and receive Sam’s Club compelling offers to join or renew digitally, allowing them to claim the offer in-club or online.
Growth Results
- Drove the highest membership growth in five years
- Drove over 200% increase in Membership revenue
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