Pearl River Resort

Pearl River Resort

Growth Opportunity
Brand relaunch

Overview
Identify a compelling, consumer-centric brand that communicates the numerous assets at Pearl River Resort (two casinos, golf course, water park, spa, three hotel products) post a $75M renovation

Solution
Create a brand architecture built on insights from associates, current consumers and prospective consumers

Results
Utilizing data-driven insights to build an ownable and motivating brand that will harness the passion of the associates and build advocacy among consumers