NOW Diagnostics

NOWdiagnostics

Growth Opportunity
Create brand identity and packaging

Overview
Develop a compelling brand for start-up company to ensure that they stand out in a crowded category against competitors with much deeper pockets

Solution
Developed a brand strategy not only for the parent company (NowDiagnostics), but created a cohesive brand architecture that can grow with NowDiagnostics’ future portfolio of products

Results
A corporate and product brand identity that stands out among the competition across multiple constituencies (investors, distributors, point-of-care physicians)