C.H. Guenther

C.H. Guenther

Growth Opportunity
Clarifying the target audience

Overview
Provide actionable data to educate the organization as to who the consumer is (and isn’t) for this portfolio of venerable brands

Solution
Conduct a quantitative segmentation study to definitively answer the question “who is our consumer today and who should it be tomorrow?”

Results
Uncovered actionable insights from a that now allows the organization to create growth strategies based upon data vs. supposition